The Hidden Power of Video Marketing
Video marketing has recently become the primary medium online today for getting the word out about products and services your business has to offer. There are many reasons for this shift, but the most obvious is the increase in accessibility and portability of the Internet.
People now have faster computers, mobile browsers, and tablets that all support quick and easy video viewing. This is a noticeable shift from years past, yet many marketers are still living in the dark ages when it comes to using video marketing to advertise their brand. Don’t let this happen to you – unleash the hidden power of the Web’s most valuable untapped resource to reach more potential customers and spread the word about your biz.
Video Marketing Campaigns – Effective as Wildfire
If you haven’t already used video marketing for your business, you’re missing out on a medium that stands to explode your online exposure and work wonders for your bottom line. Just check out these stats from Direct Marketing News about the growth of video marketing over the next few years:
So why is video marketing growing so rapidly? Probably because smart marketers know the practice directly results in more traffic. How? When you create promotional videos for your brand, you increase your chances of nabbing more visitors from Google and social media networks. Then, that traffic turns into heaps of new leads and sales for your business online.
Video Marketing Versus Traditional Television Commercials
There’s a key difference between standard television commercials and online videos. Television commercials are not interactive – people are forced to watch a parade of unsolicited ads in between their favorite shows. It’s a necessary evil, and one that we’ve lived with for generations.
Online videos, though, are different. People are actively searching for something when they find your video online, and they voluntarily click to play it. It’s interactive, and it’s a choice to view. These viewers are far more inclined to listen to what your video has to say about your company’s offerings. Plus, since they’re actively clicking already, they’re more inclined to buy online or sign up for information. That’s why videos beat traditional television spots hands-down.
Video Marketing: The Web’s Most Underused Tool
It’s a shame more people don’t use video marketing to advertise their brand. A shame, yes… but it’s a plus for you. You can capitalize on the Internet’s most underrated tool to get the word out about your company, but it doesn’t stop there. You can also use the medium to interact with your customers. For example, you could entice them to click through to your website or landing page or encourage them to sign up for your newsletter on the page hosting the video. When you send your viewers directly from video to landing page, you increase your chances of generating leads exponentially.
At Pan-Galactic Networks, our premier service is video marketing and video SEO. We pride ourselves on our ability to expertly craft and promote professional videos for your company that will truly wow your viewers. We have a few different pricing levels available, and SEO services are included in the packages so you can be sure potential customers can find your masterpiece online when they search. Video marketing is the future of the Web. Don’t let your business get left behind by neglecting to harness this powerful tool.